Proof Lips Kiss!

This is a
golden moment for lips,,
which are taking center stage once again!
We are witnessing the rise of the skinification theme of the lip world,
with hybrid formulas that wink at the skincare world
and act on the overall health and protection of the lips.

Consumers are looking for products that make them feel good, and give immediate COMFORT . This will become the key word in this segment, with products that respond to the growing need for time and attention devoted to themselves.

Out-of-the-box products are also coming to the market, under the banner of maximum creative expression. Products that are not afraid to dare, an expression of extreme freedom, without boundaries, and that play on shine or textures with transformable color.

Moisturizing effect ranks first among the ”must have” lip products; a powerful driver for lip oils or gels that provide pure color, shine, hydration, comfort and protection, and infused with natural skin-care ingredients that preserve them from dryness and cracking.

These ultra-smooth 2-in-1 products are available in stick, liquid or balm and owe their success to versatility, providing light coverage and a natural finish.

Also on the rise is the proposal of textures with a plumping effect, which give lips a full, instant and long-lasting look. These are versatile textures that simultaneously provide hydration, promote elasticity and diminish the appearance of fine lines.

The future is on the lips!