Happy Sun collection

An growing awareness of the role of sunscreen products in preventing skin aging and skin damage fuels consumer interest.
Sun care although considered a summer necessity, sunscreen is now incorporated into the daily skincare routine.
The solar market starts to evolve accordingly.

SUN CARE

Key among the product innovations are sun creams designed to be worn every day, under makeup, without leaving residues. Likewise, sunscreens specifically formulated for black and darker complexions are gaining ground, as dermatologists advise that those with melanin-rich skin should still use sunscreen and may be susceptible to sun-induced skin damage.

Consumers are looking for skin care products that counteract these aggressors and restore the skin to its natural state of health.
In addition, they are increasingly looking for solutions targeted to their specific needs, pushing the demand for personalization into the category of skin care products.

As sun care becomes an indispensable part of the skincare routine, brands are creating intuitive and sensory formats to use.
“Skinification” is also having an impact on the category, with an increasing number of formulations infused with skincare active ingredients, including Vitamin C, Hyaluronic Acid and Niacinamide, to actively beautify the appearance of the skin while offering protection.
Meanwhile, travel formats and formulations that cater to an active lifestyle, such as sticks, are also sparking interest.